![]() ![]() Today, Nike is the official uniform provider and has already made a strong influence on the look of the league's jersey with the introduction of the City Edition uniforms. In the 2000s, the league went back to its roots, as teams wore uniforms that often paid homage to history, with a few added enhancements, thanks to new technology. Jordan's reign was at its peak and every kid wanted to emulate the look of his long shorts, stylish sneakers, and the Bulls’ uniform design. ![]() The cartoonish and fun designs made the NBA a cultural hotbed and a place where basketball and hip-hop intersected. The jerseys worn in the 1970s were loose-fitting with unique designs inspired by the ABA era, while the ’80s had more of a traditional look as the league’s popularity evolved with stars like Magic Johnson, Larry Bird and Michael Jordan coming into their own. In 1989, Champion became the official uniform supplier and helped kickstart the NBA’s brash era in the ’90s. NBA uniforms have undergone countless transformations throughout the league's history. ![]()
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